top of page

BSB50620 Diploma of Marketing and Communication

Once you have completed your Certificate IV in Marketing and Communication you may wish to continue to develop your skill-set with Imagine Education’s Diploma of Marketing and Communication. This qualification opens up a higher level of career and educational opportunities.

 

Over 32-weeks you will learn important skills including; planning and implementing sponsorship and event marketing; designing and developing marketing communications plans; managing budgets and financial plans; and planning direct marketing activities. 

 

On successful completion of this course you will have the skills needed to pursue a career in such high-level roles as marketing manager or public relations manager. Alternatively you may wish to continue your studies with Imagine Education’s Advanced Diploma of Marketing and Communications.

COURSE CODE: BSB50620

​

COURSE LENGTH: 32 weeks

​

ARTICULATION PATHWAY: Advanced Diploma of Marketing and Communication

​

PRE-REQUISITES: Please see Entry Requirements below

​

CAMPUS: Brisbane Campus

​

CAREER OUTCOMES: Marketing manager; marketing team leader; product manager; public relations manager

​

Key Benefits​

In-demand Industry

Get ahead in your career with this continuously growing field full of variety & reward

City Life

Study in the centre of Brisbane's CBD surrounded by bustling city streets, parks & the Brisbane river

Career Ready

Gain the tools & training needed to enter the world of business confidently

Timetable

attendance is recorded
timetables are subject to change

Brisbane Campus 

Tutorial Day

Tuesday 

8:30am - 4:30pm

Research Day

Monday, Wednesday,

Thursday or Friday

8:30am - 4:30pm

Distance Education

5 Hours

per week

Entry Requirements

Students need to be 15 years old and are required to have reading, writing and comprehension skills equivalent to Year 10 pass level to successfully complete the Certificate level courses.

​

Overseas students English Proficiency Level will be tested prior to the commencement of Vocational Education and Training Courses. Imagine Education Australia requires an IELTS 5.5 with no band less than 5, or equivalent (as determined by Imagine Education Australia).

​

Should you feel you may not possess these literacy skills or have not completed a formal leaving certificate please contact us to discuss support arrangements.

Pre-Requisites:

​

Completion of BSB42415 Certificate IV in Marketing and Communication

OR 

Completion of the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.

​

Course Units

BSBMKG541 Identify and evaluate marketing opportunities

BSBMKG542 Establish and monitor the marketing mix

BSBMKG552 Design and develop marketing communication plans

BSBMKG555 Write persuasive copy

BSBPMG430 Undertake project work

BSBMKG547 Develop strategies to monetise digital engagement

BSBMKG553 Develop public relations campaigns

BSBMKG549 Profile and analyse consumer behaviour for international markets

BSBMKG551 Create multiplatform advertisements for mass media

SIRXOSM007 Manage risk to organisational reputation in an online setting

BSBCRT512 Originate and develop concepts

BSBSTR501 Establish innovative work environments

bottom of page