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BSB40820 Certificate IV in Marketing and Communication

Over the next 5-years strong growth is projected in areas such as Marketing and Public Relations, so now is the time to begin studying towards a career in this rewarding, varied, and in-demand field.

 

Over 32-weeks you will develop marketing skills and a broad knowledge base in a wide variety of marketing contexts. You will learn important skills including; how to promote products and services; how to make a presentation; how to conduct market research; and how to apply digital solutions to work processes. 

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Once you have successfully completed your qualification, you may wish to pursue a career in a variety of exciting roles. These include marketing officer, marketing research assistant, or public relations officer amongst others. Alternatively you may wish to further your studies with your Diploma of Marketing and Communication or another Diploma course in the Business Services Training Package.

COURSE CODE: BSB40820

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COURSE LENGTH: 32 weeks

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ARTICULATION PATHWAY: Diploma of Marketing and Communication; a range of Diploma Level Qualifications within the business services training package

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CAMPUS: Brisbane Campus

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CAREER OUTCOMES: Direct marketing officer; marketing officer; marketing research assistant; marketing coordinator; public relations officer

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Key Benefits​

In-demand Industry

Get ahead in your career with this continuously growing field full of variety & reward

City Life

Study in the centre of Brisbane's CBD surrounded by bustling city streets, parks & the Brisbane river

Career Ready

Gain the tools & training needed to enter the world of business confidently

Timetable

attendance is recorded
timetables are subject to change

Brisbane Campus 

Tutorial Day

Friday 

8:30am - 4:30pm

Research Day

Monday - Thursday

8:30am - 4:30pm

Distance Education

5 Hours

per week

Entry Requirements

Students need to be 15 years old and are required to have reading, writing and comprehension skills equivalent to Year 10 pass level to successfully complete the Certificate level courses.

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Overseas students English Proficiency Level will be tested prior to the commencement of Vocational Education and Training Courses. Imagine Education Australia requires an IELTS 5.5 with no band less than 5, or equivalent (as determined by Imagine Education Australia).

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Should you feel you may not possess these literacy skills or have not completed a formal leaving certificate please contact us to discuss support arrangements.

Course Units

BSBCMM411 Make presentations

BSBCRT412 Articulate, present and debate ideas

BSBMKG433 Undertake marketing activities

BSBMKG435 Analyse consumer behaviour

BSBMKG439 Develop and apply knowledge of communications industry

BSBWRT411 Write complex documents

BSBCRT411 Apply critical thinking to work practices

SIRXMKT006 Develop a social media strategy

BSBESB404 Market new business ventures

BSBMKG442 Conduct e-marketing communications

BSBMKG436 Design and test direct marketing activities

BSBMKG434 Promote products and services

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