BSB60520 Advanced Diploma of Marketing and Communication
By choosing to study Imagine Education’s Advanced Diploma of Marketing and Communication you are opening yourself up to very high-level career opportunities in an area recognised as having strong-growth over the next 5-years.
Over 32-weeks students will gain the skills and confidence to lead and manage teams of staff and perform at a managerial level. You will learn key advanced skills including; how to develop and implement diversity policy, business plans, strategic plans, marketing plans; and how to manage risk. Students studying this qualification may choose to complete a generic marketing qualification or specialise in direct marketing, public relations, or international marketing.
Once you have completed this course you will be qualified to pursue a career in such high-level and in-demand roles as marketing director or strategist, and national, regional, or global marketing manager.
Key Benefits​
In-demand Industry
Get ahead in your career with this continuously growing field full of variety & reward
City Life
Study in the centre of Brisbane's CBD surrounded by bustling city streets, parks & the Brisbane river
Career Ready
Gain the tools & training needed to enter the world of business confidently
Timetable
attendance is recorded
timetables are subject to change
Brisbane Campus
Tutorial Day
Tuesday
8:30am - 4:30pm
Research Day
Monday, Wednesday,
Thursday or Friday
8:30am - 4:30pm
Distance Education
5 Hours
per week
Entry Requirements
Students need to be 15 years old and are required to have reading, writing and comprehension skills equivalent to Year 10 pass level to successfully complete the Certificate level courses.
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Overseas students English Proficiency Level will be tested prior to the commencement of Vocational Education and Training Courses. Imagine Education Australia requires an IELTS 5.5 with no band less than 5, or equivalent (as determined by Imagine Education Australia).
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Should you feel you may not possess these literacy skills or have not completed a formal leaving certificate please contact us to discuss support arrangements.
Pre-Requisites:
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Completion of BSB52415 Diploma of Marketing and Communication
OR
Completion of the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
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Course Units
BSBMKG621 Develop organisational marketing strategy
BSBMKG622 Manage organisational marketing processes
BSBMKG623 Develop marketing plans
BSBTWK601 Develop and maintain strategic business networks
BSBMKG626 Develop advertising campaigns
BSBMKG627 Execute advertising campaigns
BSBMKG628 Lead organisational public relations
BSBCRT611 Apply critical thinking for complex problem solving
BSBFIN501 Manage budgets and financial plans
BSBSTR601 Manage innovation and continuous improvement
BSBTEC601 Review organisational digital strategy
BSBCMM511 Communicate with influence
Third Party Agreements
Imagine Education Australia Pty Ltd
CRICOS 02695C | RTO 31302
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