BSB40820 Certificate IV in Marketing and Communication

Course code: BSB40820
Course length: 32 weeks
Pre-requisites: No entry requirements
Career outcomes: direct marketing officer; marketing officer; marketing research assistant; marketing coordinator; public relations officer
Articulation pathway: Diploma of Marketing and Communication; or a range of Diploma level qualifications within the Business Services Training Package
Campus: Brisbane Campus



This qualification reflects the role of individuals who use well-developed marketing skills and a broad knowledge base in a wide variety of marketing contexts. They apply solutions to a defined range of unpredictable problems, and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to a more senior marketing practitioner. Depending on the units selected to form the qualification, candidates may complete a generic marketing qualification or specialise in direct marketing, public relations, or international marketing.



Pathways from Cert. IV in Marketing and Communication include Diploma of Marketing and Communication or a range of Diploma qualifications. Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:

  • direct marketing officer
  • market research assistant
  • marketing coordinator
  • marketing officer
  • public relations officer


Entry requirements

Students need to be 15 years old and are required to have reading, writing and comprehension skills equivalent to Year 10 pass level to successfully complete the Certificate level courses.

Should you feel you may not possess these literacy skills or have completed formal leaving certificate please contact us to discuss support arrangements.